Last Updated: 24 July 2025
1. Introduction
Welcome to Pinnacle Parking (“we”, “us”, “our”). We are committed to protecting and respecting your privacy.
This policy explains what personal data we collect from you, or that you provide to us, how it will be processed, and your rights in relation to your personal data. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
For the purpose of the UK General Data Protection Regulation (UK GDPR), the data controller is Pinnacle Parking.
2. Information We Collect From You
We may collect and process the following data about you:
- Information you give us. This is information about you that you give us by filling in forms on our website (pinnacleparking.co.uk) or by corresponding with us by phone, email or otherwise. It includes:
- Booking Information: Your full name, email address, mobile phone number, and vehicle registration number when you book a parking space.
- Payment Information: We use a third-party payment processor (e.g., Stripe). We do not store your full credit or debit card details. Our payment processor provides us with a token to reference your transaction and the last four digits of your card for verification purposes.
- Partner Information: If you are a venue partner, we collect the contact details of the designated representative (name, email, phone number) and details about the venue.
- Communication Information: Any information you provide when you contact us for customer support, provide feedback, or make an enquiry.
- Information we collect about you. With regard to each of your visits to our website, we will automatically collect the following information:
- Technical Information: including the Internet protocol (IP) address used to connect your computer to the Internet, your browser type and version, time zone setting, browser plug-in types and versions, and operating system and platform.
- Visit Information: including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), services you viewed or searched for, page response times, and page interaction information.
3. How We Use Your Information
We use the information held about you in the following ways:
- To Fulfil Our Service (Contractual Necessity):
- To process your booking and reserve your parking space.
- To send you booking confirmation and pre-arrival instruction emails and SMS messages.
- To process payments for your bookings.
- To provide our on-site marshals with the necessary information (e.g., a list of expected vehicle registrations) to manage the car park on the event day.
- For Our Legitimate Interests:
- To respond to your enquiries and provide customer support.
- To improve our website and services by analysing user interaction.
- To notify you about changes to our service or issues affecting a booking.
- For the prevention of fraud and other criminal activities.
- With Your Consent:
- To send you marketing communications about future events or offers, where you have explicitly opted in to receive them. You can withdraw your consent at any time by clicking the “unsubscribe” link in our emails.
4. Who We Share Your Information With
We do not sell your personal data. We may share your information with selected third parties including:
- Venue Partners: We share a manifest with our partner venues (the schools and sports clubs) for operational purposes. This typically includes the names and vehicle registration numbers of drivers who have booked for a specific event. This is essential for our marshals to verify bookings on arrival.
- Third-Party Service Providers: These include payment processors, website hosting providers, and analytics platforms (e.g., Google Analytics) who assist us in running our business.
- Legal and Regulatory Authorities: If required by law, we may disclose your information to the police, regulatory bodies, or legal advisors in connection with any alleged criminal offence or suspected breach of the Terms and Conditions.
5. Data Security
We take the security of your data very seriously. We have put in place appropriate technical and organisational measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way.
All information you provide to us is stored on secure servers. Any payment transactions will be encrypted using SSL technology.
6. Data Retention
We will only retain your personal data for as long as is necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
- Booking Data: We typically retain customer booking data for up to six years after the transaction to comply with HMRC requirements.
- Marketing Data: If you have consented to marketing, we will retain your details until you unsubscribe.
7. Your Data Protection Rights
Under UK GDPR, you have the following rights:
- The right to be informed: about our collection and use of your personal data.
- The right of access: to the personal data we hold about you.
- The right to rectification: to have any inaccurate personal data corrected.
- The right to erasure: (the ‘right to be forgotten’) to ask us to delete your personal data.
- The right to restrict processing: to request the restriction of your personal data.
- The right to data portability: to receive a copy of your data in a structured, commonly used format.
- The right to object: to us processing your personal data for a particular purpose.
To exercise any of these rights, please contact us at privacy@pinnacleparking.co.uk.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).
8. Use of Cookies
Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy.
9. Changes to This Privacy Policy
Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes.
10. Contact
Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to privacy@pinnacleparking.co.uk.